Nichole

LaMalfa

about

experience

publications

ABOUT

I am a self-motivated individual who craves a full schedule.

I graduated from The Ohio State University and received my bachelor's degree in Strategic Communications and Fashion Retail Studies.

During my time as a student, I was fortunate enough to work with Victoria's Secret PINK, The Social Life, Washington Prime Group, Curtsy, and Bath and Body Works.

Outside of my professional career, I became the Recruitment Events Director and Apparel Coordinator for Alpha Xi Delta, a Writer and Reporter for The Lantern, and a mentor for Ohio State's National Retail Federation.

experience

experience | Bath & Body Works

I am currently a Sales Associate at Bath and Body Works in Columbus Ohio. You can usually find me organizing morning shipment, putting together a new floor set, or letting shoppers know how much I love our new fall collection!

Working in the retail industry has always been my ideal atmosphere because I am always on the move.

experience | Curtsy

I brought Curtsy to life at The Ohio State University through curation of social media content and direct marketing events.

I rebranded @curtsy.ohiostate and conceptualized content reaching 3K new users. Ohio State's campus secured a spot in the top 5 sales performing universities within the program.

experience | Curtsy

Conceptualized new social media content aligning with current social trends and by creating the "style horoscope"  graphics for Instagram.

experience | Curtsy

Partnered with local small businesses and launched a spring break giveaway to promote brand awareness. Designed graphics for in-feed Instagram post.

experience | WPG

I supported the Senior Director with strategy, ideation, brainstorm, and execution collaborating with cross-functional leaders of the marketing team.

I redirected the content calendar for 50+ retail property managers utilizing Microsoft Excel.  Additionally I delivered social, web, and email assets to property teams nationwide.

I participated in weekly marketing meetings and contributed campaign pitches derived from market research and competitor analysis. 

experience | VS: PINK

I managed all social media platforms in producing content that aligned with the brand's initiatives. Additionally I hosted interactive digital giveaways in partnership with other brands and organizations on campus.

I recruited and onboarded our PINK campus team of 10 individuals. I was the co-manager of the team and delegated roles to each member when planning experimental marketing events.

I hosted share-of-drawers events with merchants by selecting audience members who aligned with the brand.

experience | VS: PINK

Produced photography and copy-write for monthly interactive giveaways on Instagram.

*Click images to external site

experience | VS: PINK

Hosted experimental marketing events on and off campus in partnership with small businesses and local PINK stores.

*Click images to external site

experience | Alpha XI

As Apparel Coordinator, I worked with vendors to execute apparel designs and allocation plans. I designed apparel packages by conducting chapter wide preference surveys and fashion forecasting.

experience | Alpha XI

something not on my resume

I am an entrepreneur.

I created my own clothing brand during my fall semester of senior year after I ran out of outfit ideas for Ohio State Football games.

I created "Girls at Block" to give my peers a selection of apparel that was unique and on-trend at an affordable price point.

I have created 30+ designs since the start of my brand. I manage the marketing, social media presence, finance, and design for @girls.at.block. I am currently working on my next "fall apparel drop" for the 2022 Football Season.

My brand: Girls at block

My first launch of apparel in 2021, "The Lover Girl Edit." I completely sold out of inventory in one week. 

My designs: Girls at block

publications

Work with me

linkedin

https://www.linkedin.com/in/nichole-lamalfa-889a54170/

Phone

(440) 376 5570

Email

nicholemlamalfa@gmail.com